Softcard name change is taking place due to confusion with ISIS, the barbaric Sunni jihadist group that has been spreading terror in the Middle East and has beheaded several reporters in the past weeks. On its website, the mobile company formerly known as Isis said its name has been changed to Softcard.
Softcard name change announcement is being applauded by its clients. Let us face it, no one wants to be associated ISIS right now, which is why the the popular mobile payment service Isis revealed that it was going through some rebranding.
The decision to drop the name Isis Wallet was taken in July, but it took the company some time to come up with the name Softcard.
Back then, the mobile wallet platform CEO Michael Abbott, confessed that they did not want to be linked to Islamic State of Iraq and Syria, a terrorist organization accused of committing war crimes in more than 20 countries.
On Wednesday, on its official website, Isis said in a statement that they are opting for the catchy name Softcard. The name change was also accompanied by a new logo.
Visitors of the website get the following message along with the bright blue and purple logo:
Isis Wallet will become Softcard. It’s a different name for the same great way to pay.
So, why the name Softcard?
According to Michael Abbott, the name Softcard has “the power, flexibility and simplicity to define our category.”
Other than the Softcard name change, the mobile payments startup provides the same services.
Softcard permits customers to simply download an app on their smartphones, which they can use to pay for purchases by simply tapping on the cash register.
The Softcard app also allows users to store credit cards information from American Express, Chase and Wells Fargo in order to pay for products they buy.
The Softcard name change is a slow process, in few weeks, the url paywithisis.com will be modified and other Isis references will be removed.
