SNL’s “Swiftamine” skit is very funny and yet so true.
Taylor Swift is probably the biggest music star in the world at the moment. Her latest album, 1989, is expected to sell over 1.3 million units in the first seven days following its release in the US alone.
It is safe to say that there is a bit of Swift mania going in America right now. NBC’s Saturday Night Live perfectly captured the mood of the country in their fake commercial, “Swiftamine.”
The pre-taped segment featured characters who are not predisposed to like Swift’s music, but can’t resist the urge to enjoy her songs when they are played somewhere. The dichotomy between what their brain consider as not great, and what their ears are describing as perfect, eventually leads them to suffer from vertigo.
That is, when Dr. David Doctor comes in with “Swiftamine,” a drug that helps reconcile the two competing narratives. SNL‘s “Swiftamine” skit was well received, it will probably give the singer-songwriter a small boost that she did not even need in the first place.
Leslie Jones who recently became a SNL cast member was hilarious in the role of a reluctant Swift fan. Kenan Thompson was also very good as a closeted Swift fan with two young daughters.
Host Chris Rock made a cameo in SNL’s “Swiftamine” sketch. Taylor Swift endorsed the fake ad, few hours ago, she tweeted about it. The simple and direct tweet read:
Yes, SNL. YES.
Saturday Night Live has gone through a lot changes this year and the program has also been suffering a bit in terms of ratings, if it can keep up with skits like this one, it may regain some of the loss appeal.
SNL’s “Swiftamine” sketch is funny, on point and has a viral aspect to it. These are ingredients that are needed to break through in the current media landscape.
