Kate Upton bed sheet photo was used in Sam Edelman’s latest ad campaign. The move generated a lot of buzz and is considered a huge PR win for the footwear brand. Who would not want to get in a bed sheet with the 22-year-old model?
Kate Upton is pictured in a bed sheet, with nothing on, for shoemaker Sam Edelman’s newly released fall advertisement campaign. Upton’s bed sheet look almost made people forget that she was there to sell shoes. Justin Verlander’s girlfriend is seen lying in bed, gently holding a burgundy stiletto as if it meant the world to her.
Edelman, a legendary shoe designer, wanted to convey an interesting message, when he authorized this advert to move forward. The 61-year-old talked with WWD about his vision. He said:
“This campaign reveals Kate in an intimate one-on-one moment. With the launch of our apparel line this season, we can dress her from toe to head but sometimes all she wants are her Sams.”
Edelman’s quote is efficient as he kills two birds with one stone. Sam Edelman is using Upton’s shoe ad to also market their apparel line that just launched. The Kate Upton bed sheet picture was taken by Mert Alas and Marcus Piggott.
Two months ago, the Michigan native posted a similar image on Instagram. At the time her fans, thought it was jut a tease for a magazine shoot.
The new Sam Edelman campaign featuring Upton, will be everywhere in the upcoming weeks. According to rumors, a sizable budget will be used to launch it digitally, in print and outdoor. WWD.com reports that billboards will be placed in major American cities like New York, Los Angeles, Miami, Dallas, Boston, Chicago and San Francisco.
The new campaign will mark the third straight season that Upton is presented as the face of the shoe giant. The man behind the famous brand thinks that she is the perfect representation of classic American Beauty.
Do you agree with that assessment?
Upton also recently landed the cover of Elle UK, please check it out below.
