Helen Mirren L’Oreal Paris gig is very surprising. In a press release by French cosmetic giant L’Oréal Group, it was announced that at age 69, Mirren has been picked to be their newest spokesperson.
Oscar winning actress, Helen Mirren is the new face of L’Oréal Paris Age Perfect Skincare. Mrs Mirren will be joining a group of impressive stars including Julianne Moore and Jane Fonda to represent the famous Paris based brand.
But expect to see a very natural looking Helen Mirren in the L’Oreal Paris ads that will hit magazines and television this fall. In a statement issued by the British star, she has made it clear that her pictures will not be photoshopped beyond the point of being unrecognizable.
The British star who has a habit of speaking her mind said that her goal is to celebrate women, who have accepted to age gracefully. Mirren who has stated in the past that she is not obsessed with beauty, diets and plastic surgery, said that she is thrilled to join L’Oreal Paris.
Dame Mirren went on to explain that she never thought of herself to be a stunner and she hopes to use L’Oreal products to maintain that average look. The talented actress shared:
“I am not gorgeous, I never was, but I was always OK-looking and I’m keen to stay that way.I hope I can inspire other women towards greater confidence by making the most of their natural good looks.”
The first Helen Mirren L’Oreal Paris promos have been released (see pic below), and by the looks of things, the brand is making sure that the star looks real.
Some women see Mirren as an inspiration. What do you think of that?
We're so excited that Dame Helen Mirren is our new L'Oréal Paris Ambassador http://t.co/SFaBCAi5n3 #WorthIt pic.twitter.com/9nBBUcjr9D
— L'Oréal Paris UK (@LOrealParisUK) October 27, 2014